Continuum
Album redesign for the American singer-songwriter, John Mayer, featuring his foundation
Social Good
In addition to the redesign, a social good component was incorporated with the album promotion. Ever since 2012, John Mayer, whose father served in the Second World War, has been committed to raising awareness on the mental health of war veterans. To support this foundation and the album, a Veterans Day Benefactor Concert will educate fans about the efforts of Heart and Armor while enjoying John Mayer's music.
Spotify Home Takeover Banner Ad
Spotify Now Playing Screen
Veterans Day Benefactor Concert Social Posts
Front Vinyl Sleeve
Back Vinyl Sleeve
Spotify Now Playing Screen
John Mayer’s Continuum album brings new perspectives of appreciating time and life, and covers many aspects of love and purpose. I felt that these messages were lost in translation in the original album cover art and visuals. As a fan and someone who resonates with the themes in this album, I wanted to visually represent them in an album redesign.